Online Marketing

Setting goals for your business and executing your online marketing plan is no simple task. With entrepreneurs spread thin overseeing the various aspects that comprise their businesses many are left with no time to waste. Learn how to utilize the marketing plan you’ve created to inspire future content and get it in front of your followers faster in the article below.

by Isaiah Bradford

Online Marketing can be a fickle game. Once your businesses’ SMART Goals have been established and you’ve chosen the best content marketing options for your company it is time to disseminate to your audience and utilize the feedback in your favor. In part 2 of 5 Key Elements to Creating a Stellar Online Marketing Campaign, we delve into the 3 remaining elements that will help ensure your brand's online presence is seen and heard.

3 - Brand Consistency

After your business has decided which Content Marketing avenues best suits the brand, it’s time to create the content.

During the creation process keep in mind that consistency is key. Keeping elements such as the brand's tone (also referred to as brand voice,) texts fonts, color pallets, and even imagery should align with the brand's image.

By keeping these items consistent your customers will begin to more easily identify your brand, which will help aid in overall brand awareness.

4 - Utilize Automation

Refining the first three keys to online marketing success (SMART Goals, Content Strategy, & Consistency) can become quite time consuming, especially for small businesses with limited resources or employees. Once the content has been created utilizing automation systems to schedule content disbursement will help free up company time to be devoted to other important business aspects.

Whether you’re utilizing email distribution systems like MailChimp for email campaigns or pre-scheduling Facebook and Instagram posts via Facebook’s newly added “creator” feature, pre-scheduling posts are game-changer when it comes to time management. No matter what social platforms your business is on, there are automation systems to schedule posts. Some are found internally through your chosen social platform and others are third-party systems. Many are free and locating these platforms is as simple as conducting a Google search.

5 - Social Proof

After completing the first 4 steps, your business should start to gain visibility online. This is where crowd-sourced review forums come into play.

If your business has brick-and-mortar locations make sure to create a presence on sites such as Yelp, Foursquare, and Google. If you sell goods or services be sure to encourage customer feedback whether it be via email follow-ups, directly on your website, or even social media platforms like Facebook.

The user-generated reviews give your business the opportunity to advertise your top-tier services or products with a non-biased opinion, which will help to legitimize your brand. Additionally, good user-ratings will help potential customers to feel that your company provides services that go above and beyond what the competition offers. Essentially, these reviews act as an online form of word-of-mouth marketing, which has been said to be the most influential form of marketing today.

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