Creating a Million Dollar Brand Through PR Outreach: The Power and Currency of Credibility (PART 1)

This is the first in a three-part series titled Creating a Million Dollar Brand Through PR Outreach. Have you ever wondered why a rich celebrity would sit down for an unpaid interview with a national newspaper? Or why a wealthy professional athlete would take a low-paying broadcasting job as their career winds down with little need for money? In a word, credibility. Credibility, once...