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Media Relations

PR Stuff vs Outside Experts

What Are the Advantages of Having PR Staff or Outside Experts?

Start-ups and entrepreneurs often put marketing dollars toward digital advertising and social media. They often forget to hire public relations experts or to advertise via print marketing. Sometimes, they don't know the value. Other times, they see print as a dead medium. However, employing a public relations staff has advantages. Read the following article to see why you want to hire public...

Four Reasons Why Companies Should Send P …

Often small companies will send press releases throughout the first quarter of the year. As the...

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How to Find Journalists’ Contact Infor …

Public relations professionals know that have a better shot at getting media attention when...

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How Do Ratings and Advertising Affect St …

Do you think that the advertising and editorial departments are separated? They influence each...

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Why Journalists Don’t Trust Online Pre …

The Internet makes everything convenient. You can shop online, order food online and even...

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Try to Zag When Everyone Else Zigs

Media have a mob mentality. When big news hits, everyone heads in one direction. While this is...

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Jump Start Your Relationship With Your L …

Creating a relationship with journalists is a not an easy task. You need to know how they do...

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What Items Are Expected in Online Press …

When you are promoting a new product, a book, a movie or something else, you might want to...

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Three Reasons Why Public Relations Reps …

Business owners might see a need to network, but public relations representatives often...

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Why Print Journalism Still Matters

Many people believe that print journalism is dead. Although it appears dead with so many...

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Four Reasons Why You Still Need to Send …

Because everything is digital now, business owners often forget to market to print. They believe...

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