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Media Relations

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Why Entrepreneurs Want to Target Specific Journalists With Press Releases

In a previous blog, casting a wide net when sending press releases was discussed. In this article, we are going to explain why you should target specific journalists. You could still cast a wide net while being more specific in your reach. by Louise Harris Entrepreneurs understand that they need to let people know about their products or services or they will not get any sales. Many know that...

Try to Zag When Everyone Else Zigs

Media have a mob mentality. When big news hits, everyone heads in one direction. While this is...

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Jump Start Your Relationship With Your L …

Creating a relationship with journalists is a not an easy task. You need to know how they do...

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What Items Are Expected in Online Press …

When you are promoting a new product, a book, a movie or something else, you might want to...

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Three Reasons Why Public Relations Reps …

Business owners might see a need to network, but public relations representatives often...

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Why Print Journalism Still Matters

Many people believe that print journalism is dead. Although it appears dead with so many...

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Four Reasons Why You Still Need to Send …

Because everything is digital now, business owners often forget to market to print. They believe...

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How to Publicize Your Event Effectively?

It sounds so simple.  Create an event and people will want to come. However, without proper...

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What Journalists Can Expect From New Pro …

We know your new product is very important to you, but does it also have the same importance for...

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Bring Attention To Your Startup With A W …

Announcing a startup can seem daunting because you’re virtually unknown. Use these tips to craft...

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Startup Marketing

What Is the Perfect Frequency of Sending …

Communication with journalists is an important process but if you contact them too few times, they...

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