Sending a press release or email pitch should be just the start of any strong media outreach strategy. Think about the effort put into developing a press release, getting it polished just right, and sending it out. Now think of all the effort that went into whatever the release announced. Lot’s of hard work, right? In short, those involved in the PR process expended way too much effort...
Sending a press release or email pitch should be just the start of any strong media outreach...
MoreWhen it comes to press release examples there are many to choose from. If you want to write a press...
MorePublicity is effective only when it hits the right target. It could get expensive if you don't know...
MorePublicity is effective only when it hits the right target. If the wrong people see your press...
MoreMany times entrepreneurs try to get publicity themselves without help from an expert. This can be a...
MoreJournalists today are busy. Many of them are doing several jobs at once. They don't have time to...
MoreReaching the right journalists with relevant content is of paramount importance to create media...
MorePart 3 of what makes something newsworthy follows. In parts 1 and 2, I gave you an overview of...
MoreI recently wrote a blog about what makes something newsworthy. We decided that more could be...
MoreStart-ups and entrepreneurs don't always know if they have something that is newsworthy, so they...
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