Sending a press release or email pitch should be just the start of any strong media outreach strategy. Think about the effort put into developing a press release, getting it polished just right, and sending it out. Now think of all the effort that went into whatever the release announced. Lot’s of hard work, right? In short, those involved in the PR process expended way too much effort...
The ‘5 Ws and The H’ are still spot-on, just in the wrong order. Use this internet-savvy...
MoreA product launch is the perfect opportunity to introduce – or reintroduce - your company to...
MoreHeadlines are important to news stories and press releases. The right headline will grab the...
MoreA well-written and informative boilerplate – also known as the ‘About Us’ paragraph –...
MoreEvery day, newspapers or television shows have stories that involve statistics. For example,...
MoreFollow these steps and gain earned media exposure by targeting industry and consumer media with a...
MoreFollow these four steps and gain earned media by targeting industry and consumer media with a...
MoreWhen a national story breaks, the instinct is to cover the story as it is. However, most...
MoreWhen you are trying to figure out why your press release is not getting media attention, you should...
MoreThe need for pictures, video and social media is imperative. They also add a valuable component to...
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