Publicity is effective only when it hits the right target. It could get expensive if you don't know what you are doing. Entrepreneurs often know what makes them different but often, they don't know how to market their product or service. This article will explain how you can save time and money with your publicity.
by Louise Harris
Publicity is important for entrepreneurs and their companies. They might know how they are different from competitors. They might not know how to get publicity the right way. This could cost them a lot of money and time. However, entrepreneurs can save time and money when they use a press release distribution service.
1 - They Are Experts
There is a saying, “Do what you do best and farm out the rest.” If you spend hours doing something than you might not be using your time wisely. You might be great at developing widgets, but you might not be great at getting publicity for developing widgets. Look for the distribution service and experts who can know how to get publicity. They will be able to take less time to do what took you hours to do. Find the best person who knows how to get publicity. This will save you time, which you can use for something else. If you are saving your time, you also are saving money.
2 - They Do Research
To get publicity, you have to do research on publications, podcasts, etc. Experts already have contacts of where to get the best publicity. Distribution services can just send what you need them to send it. This will save them the time it would take to research publications, online, radio and television. They can spend their time being interviewed instead of doing research. This would give them the publicity they need and increase their revenues. It would save money if you are not spending time doing the research.
3 - They Know Niches
When you use a distribution service, such as Faselis Growth, you can send your press release nationally or you can target a niche audience. For example, if you are in the travel industry, you could send your publication directly to travel publications and radio. Or you can choose to send to lifestyle editors and assignment editors nationwide. You might even want to do both. Distribution services are able to do both or one. If would be up to you to decide how to do it. Therefore, you save money because you aren't paying for publications you don't want or need. You save time by targeting those in your niche.
4 - They Can Get E-mails Opened
The key to sending out press releases or getting publicity is following up with people. You can waste time constantly following up with journalists or you can use a distribution service, which will ensure your e-mail is opened the first time you send it. You can get a better response. This will save you time from having to follow up. You would save money because you would let the experts do the work for you.
Getting publicity is necessary for brand awareness and potential new customers. It can be costly unless you know how to save time and money. Use a distribution service will help you spend money wisely.
If you want to save time and money, use a press release distribution service, like Faselis Growth. You will get the publicity you seek without overspending.