Entrepreneurs have a lot to learn when they start their businesses. Regarding sending press releases, they have to understand why news wire services is important and what it does for their companies. This article will explain what is a news wire service and why it is important. Read more.
by Louise Harris
Entrepreneurs are always learning new ways of promoting their companies and how to conduct business. It is important to know many ways to tell others about your products and companies. For example, sending press releases and using news wire service are important for brand awareness. Also, if you can get publications to do stories on you, that would give you free publicity and increase your brand awareness even more.
1 - News Wire Service
A news wire service is a distribution channel for press releases and other documents. When they were created, the press release was actually sent over a wire. The machine was similar to a telegraph that recorded each release in a news room. The stories that piqued the interest of assignment editors and reporters tore the page off the wire, interviewed the contacts listed and wrote a story to be aired or written. Today, the releases come into inboxes of reporters and assignment editors. They also are in a feed on an electronic wire service. However, the process remains the same. Reporters and assignment editors must go through the huge list and decide which ones are interesting enough to want to cover in a story.
Many companies offer online platforms where you can send your release to have it sent to various media throughout the country. For example, Faselis Growth is a new platform that makes writing press releases and sending them easier for entrepreneurs. They don't have to worry about which wire service to use. Not all wire services are created equal.
2 - Why News Wires Are Important
Entrepreneurs want to use news wire services to distribute their press releases because they carry more weight than other press release distribution channels. They are viewed before others because that was how reporters and assignment editors always have gotten their ideas. They are trusted by old-time journalists to have real information as opposed to using social media feeds that could have false information. News wire services also distribute press releases quickly. They come over the wire or in an e-mail inbox within minutes. Other options for sending press releases are not as quick. Releases sent via a news wire will not be put in a spam folder. If you send from your personal e-mail account, that could happen. And, journalists don't know entrepreneurs who are starting their business, so if they send something directly, it could be ignored. A release sent via a wire service would not be ignored.
Therefore, you want to use news wire service because journalists get the information quickly and trust it as accurate and true. They are going to choose a story idea from a wire before other options.
If you want to increase your brand awareness for your products and services, you should have press releases sent via news wire service, like Faselis Growth.